The Top Ten Best Selling Toys of All Time: A Sneak Peek at the Most Popular Playthings of All Time


There’s something about a top ten list that just seems inherently interesting. Maybe it’s how our brains are wired, but we can’t help but want to know what the list is and then compare ourselves to it.

And when it comes to the topic of best-selling toys of all time, there’s even more curiosity. Part of it is because these objects have brought joy to children (and adults) of different ages. But it’s also because these toys have managed to stand the test of time and remain popular even in today’s age of digital entertainment.

So without further ado, here are the top ten best-selling toys of all time. It's interesting to see how different ages and generations are represented on this list.

Hot Wheels

Introduced in 1968 by Mattel, Hot Wheels has been a leader in die-cast toys, creating innovative designs and fun characters that have been beloved by generations of children.

In addition to toy cars, Hot Wheels also makes collectible miniature replicas of real-life vehicles, trucks, and motorcycles. These highly detailed models are coveted by car enthusiasts and collectors worldwide. Whether you’ve got a baby who loves playing with Hot Wheels cars or an adult who enjoys adding to your collection, there's no denying the appeal of these stylish tiny vehicles.

Rubik's Cube

The Rubik's Cube was invented in 1974 by a Hungarian sculptor and professor named Ernő Rubik. It was initially designed as a teaching tool to help his students understand 3D geometry.

However, it soon became a global sensation, with people of all ages trying to solve the puzzle. The Rubik's Cube is now recognized as the best-selling toy! To be fair, adults make up a considerable part of people who enjoy solving the Cube.

The Rubik Cube might seem simple (or does it), but it’s pretty challenging. It requires logical thinking and problem-solving skills, making it a great way to stimulate your mind. Plus, there’s a big chance that kids never actually start out playing to solve. It’s just fun to move colored pieces around! And for those who are looking for a nostalgic trip down memory lane, the Rubik's Cube is also the perfect way to recollect some childhood memories. 

Rubik's cube

Cabbage Patch Dolls

Cabbage Patch Kids are a line of dolls created by Xavier Roberts in 1978. They are known for their unique appearance, as they are typically depicted with plump cheeks, large eyes, and soft bodies.

The dolls were initially handmade, but they are now mass-produced. Despite their popularity, Cabbage Patch Kids have been the subject of some controversy. Some parents have claimed that the dolls stimulate recollections of traumatic events from their childhood, such as abusive babysitters or being left behind at a store. However, other adults view the dolls as harmless reminders of their childhoods. Overall, Cabbage Patch Kids remain popular among children of all ages. 


Barbie is a toy that every little girl would love to have. No kidding, every little girl! It is not only the perfect choice for gifts but also for playtime. Barbie comes in different shapes, sizes, colors, and styles. Girls can use their imagination and creativity when playing with Barbie. They can dress her up in different outfits and put her in different situations. She has long hair that can be styled in many ways.

Barbie is a toy that helps girls develop their imaginations and creativity. In addition, Barbie teaches girls patience as they learn to style her hair and clothes. Barbie is the perfect toy for any little girl who wants to have hours of fun.


Lego toys are one of the best choices for children who need to improve their patience and problem-solving skills. The colorful toy bricks can be used to build all sorts of objects, from houses and cars to animals and rockets.

As children work to assemble their creations, they must be patient and careful to ensure that all the pieces fit together correctly. In addition, they must often think creatively to find new solutions when they encounter difficulty.

Lego's small town

As a result, playing with Lego toys can help children develop essential skills useful in school and life. These essential skills are the sort of things that Cossy Kids magnetic tiles offer in abundance.

Cossy toys can help your children improve their spatial and geometric reasoning, i.e., their understanding of shapes and space in the physical world. Our magnetic tiles can be used to build rockets, cars, boats, and several other cool things.

It’s our way of unlocking genius.

Let’s head back to our list. Shall we?

A highly transparent rainbow castle built with cossy magnetic tiles

The Beanie Baby

In the 1990s, Ty Warner's line of Beanie Babies was all the rage. These stuffed animals were different from other plush toys on the market because they were bean-filled instead of being loaded with traditional stuffing.

It's difficult to compare the value of Beanie Babies to that of other plush toys. They gave each one a name and a birthday, and some were even retired, making them more desirable to collectors. They were also unique since they were collectible.

The Beanie Baby craze was more than just a fad for many people. It was a way to connect with others and feel like part of a community. The bonds formed over these little stuffed animals were strong, and many people still have their Beanie Babies today.

Teddy Bear

The Teddy Bear is a toy that has been beloved by children for generations. These cuddly little creatures are usually made from soft materials like plush fabric or velour. They come in a variety of colors and sizes.

Teddy Bears often have stitched-on facial features. They usually have tiny beads or pellets inside their bodies to give them a gentle weight. Some Teddy Bears even come with unique accessories, like hats or bows. Best of all, these toys are incredibly huggable, making them the perfect bedtime companion. Whether you're five years old or fifty, there's no denying the appeal of a good ol' Teddy Bear. Who wants a hug now?

A toddler is reading books with a teddy bear


The Tamagotchi toy was first introduced in Japan in 1996 and quickly became a global phenomenon. The toy is a digital pet that must be cared for by its owner, including feeding, cleaning, and providing attention. If the pet is neglected, it will become ill and die.

The Tamagotchi toy offers a unique and engaging experience that has captivated children and adults alike. Over the years, the toy has undergone several redesigns. It now includes a wide range of features, such as the ability to connect with other Tamagotchi toys. The Tamagotchi toy is truly a one-of-a-kind experience that fascinates and delights people of all ages.

Star Wars Figures

Star Wars is one of the most popular franchises of all time, and its toys are just as iconic. Star Wars figures are highly collectible and cherished by fans of all ages.

Star Wars figures offer a way for people to connect with their favorite characters and worlds. They also enhance imagination, the ability to recollect, and creativity. Whether you're a die-hard fan or a casual observer, Star Wars figures will bring a smile to your face.


The yo-yo is a toy that dates back thousands of years, and it is still a popular choice for kids today. There are many different ways to play with a yo-yo, and the toy can be used to perform tricks or simply to provide entertainment. Yo-yos are also a great way to get kids' creative minds engaged, as they can come up with their games and tricks. In addition, yo-yos are interactive toys that both kids and adults can enjoy.

Whether you are looking for a way to entertain your kids or get them thinking outside the box, a yo-yo is a great choice.


a child built a magnetic tiles tower

It is fascinating to see how popular culture and technology have shaped best-selling toys. It is clear that children crave both connection and stimulation, and the top ten toys reflect this.

From the classic teddy bear to the more recent fidget spinner, these toys have brought joy to generations of children. As we look to the future, it will be exciting to see which toys come to dominate the market. Will we see a return to more traditional toys, or will digital devices continue to reign supreme? Only time will tell.

Time isn’t the only telltale here. If you’re really interested in getting your children toys that bring pure unbridled joy, you should look no further than Cossy Kids.  There’s a wide variety of toys available on there. But if you’re asking for our recommendation, you should check out the Magnetic Building Tiles. It’s awesome!